The Euro-Mediterranean Network for Economic Studies (EMNES) published a new working paper on its website. The purpose of this paper is to shed light on the relationship between digitalisation and performance, in the context of Tunisian SMEs. Based on a firm-level dataset of 466 SMEs in Tunisia, the results indicate that digitalisation is positively related to firms’ performance, allowing them to develop their activities, boost their sales, and to have a greater presence within foreign markets.
This positive relationship is linked with the firm’s engagement within a global digitalisation strategy, where it considers digitalisation as being an integral part of its business and activities. Thus, the paper gives several policy recommendations to support the digital transformation of SMEs in Tunisia.