Within the field of promoting transnational circulation, one of the priorities of the MEDIA Sub-programme shall be to:
- support audience development as a means of stimulating interest in and improving access to European audiovisual works in particular through promotion, events, film literacy and festivals.
The MEDIA Sub-programme shall provide support for the following measures:
- support initiatives presenting and promoting a diversity of European audiovisual works;
- support activities aiming at increasing knowledge and interest of audiences in European audiovisual works.
Calls for Proposals