The European Bank for Reconstruction and Development (EBRD) has launched a programme to raise awareness about solid waste management in Jordan among the young people in Jordan, an important step towards building an environmentally-conscious generation.
Supported by the EBRD and the European Union, the awareness raising campaign “Keeping our city clean” targeted Jordanian and Syrian students in 20 public schools and focused on sustainable waste management. Two thousand students in Amman, aged 12-15, learned about solid waste management and the importance of minimising waste in their day to day behaviour.
Local non-governmental organisation Green Wheelz implemented the campaign and taught the students about the challenges that increased amounts of waste would pose in the years to come, the importance of recycling and reusing materials, and the steps everyone can take to build a greener and more sustainable city. The campaign aimed at reinforcing the students’ sense of responsibility and developing a positive attitude towards recycling.
Since Jordan joined the EBRD in 2012, the Bank has invested over €1.5 billion in 50 projects.