BEach CLEAN, an awareness campaign to address the emergency of marine litter on Mediterranean beaches, stems from the need to protect the beaches environmental heritage and promotes a productive dialogue with the tourist operators and with citizens.
A Decalogue with ten golden rules to follow for a correct waste management will be posted in the main Italian, Lebanese and Tunisian tourist and bathing establishments. During the summer season, in fact, seaside tourism increases the marine litter issue by more than 40%.
The campaign is part of COMMON (COastal Management and MOnitoring Network for tackling marine litter in Mediterranean Sea), an ENI CBC Med project born from a collaboration network between Italy, Lebanon and Tunisia, with the aim to reduce the marine litter in the Mediterranean area.
The BEach CLEAN campaign, which will last until 30 September, will be launched in 5 different areas of the Mediterranean: Maremma and Salento in Italy, Kuriat Island and Monastir in Tunisia, and the Tyre Coast Nature Reserve in Lebanon.
The bathing establishments that will take part in the initiative, in addition to the posting of the decalogue in the tourist places of competence, will be called to take part in a survey, to be completed at the beginning and end of the summer season.
The COMMON project, funded under the ENI CBC Med Programme, applies the Integrated Coastal Zone Management (ICZM) principles to the challenge of marine litter, improving knowledge of the phenomenon, enhancing the environmental performance of 5 pilot coastal areas in Italy, Tunisia and Lebanon, and engaging local stakeholders in marine litter management.