A new social media campaign for phosphate pollution prevention in the Dnieper River basin has been launched in Ukraine with support from the EU-funded “European Union Water Initiative Plus for the Eastern Partnership” (EUWI+ East) project. The campaign will run until 7 July when the Dnieper Day will be marked.
Initiated by the Ministry of Ecology and Natural Resources of Ukraine and State Agency of Water Resources, with the support of EUWI+ East, the campaign promotes the use of phosphate-free (P-free) detergents in order to prevent the “blossoming” of the river.
During the campaign, a number of infographics are being distributed in order to show the process whereby detergents containing phosphates act as a “fertiliser” for the blossoming of algae on the river.
The EUWI+ East project has also developed a cartoon showing the impact of phosphate pollution on the water quality and biodiversity of the river.
As part of the campaign, a contest entitled “My favourite laundry detergent – without phosphorus compounds” was launched in order to collect information and create a list of recommended P-free detergents. More information on how to participate in the contest and win prizes can be found here.
The EUWI+ East project helps Armenia, Azerbaijan, Belarus, Georgia, the Republic of Moldova and Ukraine bring their legislation closer to EU policy in the field of water management, with a main focus on the management of trans-boundary river basins. It supports the development and implementation of pilot river basin management plans, building on the improved policy framework and ensuring a strong participation of local stakeholders.
With the total budget of €24.8 million, the project spans a five-year period from 2016 to 2020, aiming to improve the management of water resources, in particular trans-boundary rivers, and developing tools to improve the quality and availability of water in the long term.
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