Effective digital marketing and the possibilities offered by digital communications were the focus of an EU-supported training module for women entrepreneurs which was held in the Ukrainian city of Chernihiv on 9-10 October.
This was the first part of a ‘Going Digital’ training course for women entrepreneurs and managers and was hosted by the Business Support Centre in Chernihiv. The next module of the training will be held on 12-13 October, and will provide practical tools which can be used online.
The course is part of the EU-funded Women in Business programme, implemented by the European Bank for Reconstruction and Development (EBRD) as part of the EU4Business initiative. It aims to help women-led small and medium-sized enterprises (SMEs) access the finance and the know-how that they need to grow.
Under the programme, the EBRD provides access to finance through credit lines to local banks dedicated to women-led SMEs, alongside business advice to help businesses become more competitive. The programme also offers training, mentoring and other support to enable women entrepreneurs to share experiences and learn from each other.
The Chernihiv Business Support Centre is part of the EU-funded Network of Business Support Centres, which aims to improve the competitiveness and bankability of Ukrainian SMEs through the provision of business advice and capacity building.
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