On 9-13 December, a group of 30 journalists and social media bloggers from six Eastern partner countries (Armenia, Azerbaijan, Belarus, Georgia, the Republic of Moldova and Ukraine) visited Estonia, where they met with the country’s high-level officials and local media.
The aim of this press trip was to discuss policy on cyber security, e-governance, and media development in the EU’s Eastern Neighbourhood region. The trip provided an opportunity to interview the Estonian President and meet top ministers, as well as local journalists.
The group represented 20 media outlets from the six countries, out of which five were TV channels and 15 were online media. They were joined by six bloggers, who are well-known opinion leaders and influencers with significant outreach to the 30+ audience. The majority of these bloggers are journalists, contributors to various media outlets, TV hosts and local influencers.
The press trip to Estonia was organised by the EU-supported ‘EU Neighbours East’ project, and was followed by participation in the Helsinki conference on 11-12 December. Here, media representatives from the EU and its Eastern Neighbourhood, together with policy-makers, social media activists, Young European Ambassadors and media experts, gathered for the ‘Stronger Together - Eastern Partnership Media Conference’, organised by the Finnish Presidency with the support of the European Commission.
The event provided an opportunity to exchange views on the media landscape in the EU and the region, discuss how best to strengthen societal resilience through strategic communication. The participants also touched upon the issue of media literacy and its relevance to the region.