A media tour was organised by EU4Youth in the Tsalka and Ninotsminda municipalities of Georgia from 6-8 October. The event aimed to introduce the unique natural and cultural sites and the varied tourism potential of the region to the general public.
More than 10 representatives from different media outlets met with successful local entrepreneurs and visited cultural heritage and natural sites. The tour was organised by the Caucasus Environmental NGO Network (CENN) and the Tsalka Local Action Group (LAG), as part of the EU-funded projects ‘EMBRACE Tsalka’ and ‘EU4Youth: Social Entrepreneurship Ecosystem Development (SEED) for Green Growth in Borderline Communities’.
The participants were introduced to the EU’s support to Georgia’s agriculture and rural development and the actions supported by the EU ENPARD programme within the ongoing rural development project in Tsalka, as well as the objectives and activities of the EU-funded EU4Youth SEED project in Ninotsminda.
During the tour, journalists visited cultural heritage and natural sites in the municipalities, got acquainted with local culture and EU-supported initiatives, and heard local success stories.
The aim of the tour was to raise awareness of the region’s tourism potential in the media and the general public, thereby supporting the improvement of the tourism and investment climate in both municipalities.
The main goal of the EU-funded EU4Youth SEED project is to create a favourable ecosystem for the development of social entrepreneurship and green innovation in the border regions of Georgia (Gori, Akhmeta, Ninotsminda) and Armenia (Lori, Tavushi, Shirak). The aim of the project is to discover the entrepreneurial potential in the most vulnerable municipalities and to promote entrepreneurship opportunities among youth.