EU4Business helps Armenian herbal tea producer enter international markets

13-02-2020
Photo: European Union
Photo: European Union

A new story shared on the EU4Business website talks about an Armenian family business that produces natural herbal teas in the Tavush Province with support from the EU.

The family had first-hand experience with nature's healing abilities when a couple of years ago they recovered from a serious medical condition with the help of herbal infusions. Impressed with the results, the family decided to share their know-how and experience, and founded a company that specialises in artisan teas, infusions and other natural products.

“We bring nature closer to people, and people closer to their roots,” says Gnel Nazanian, the company founder. “By offering organic herbal infusions, we help people heal their body and reduce pollution.”

Aiming to support Armenia’s impoverished border regions, the company works with farmers not only from Tavush, but also from the provinces of Lori and Syunik.

The EU-funded Advice for Small Businesses in Armenia programme helped the company enter international markets, develop a new approach to branding and packaging, and draw up corporate branding documents.

The programme is implemented by the European Bank for Reconstruction and Development under the EU4Business initiative.

Read the full story of this entrepreneur and learn how to apply for similar funding on the EU4Business website.

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