On 16-17 November, leading international experts from countries including Italy, the United Kingdom, Switzerland and the Russian Federation met in the Belarusian capital of Minsk.
They shared with their Belarusian counterparts their experiences of the latest trends in the fashion industry, which are key to building a successful fashion brand and promoting it to international markets and the EU.
The main objective of the forum was to discuss practical international experience of running a fashion business focused on international markets, building a sustainable sales model, conducting effective assortment planning and using information technologies to promote and create new collections ahead of the trend.
The forum was organised by the Belarusian Fund for Financial Support of Entrepreneurs, in cooperation with the Belarusian Chamber of Fashion. The event was financially supported through the EU-funded project “Eastern Partnership: Ready to Trade – an EU4Business initiative”.
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