EU helps Armenian food producers develop competitive branding identities

15-09-2020
Photo: Shutterstock.com
Photo: Shutterstock.com

The EU supports Armenia-based companies in developing internationally competitive branding identities. The assistance is implemented by the International Trade Centre as part of the EU4Business project ‘Eastern Partnership: Ready to trade’.

The project co-finances the development of brand identities for a number of companies in the food-processing sector, providing them with customised solutions.

The new brand identities highlight the uniqueness and competitive advantages of Armenian products, and enhance their export potential. The project mainly supports companies in the production of dried fruits, canned food, herbs and herbal teas.

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Press release