On beaches across Europe and the world, EU staff are joining hands with local communities to clean up marine litter as part of the #EUBeachCleanUp campaign. Launched on 19 August, this year's campaign will run through October, culminating on Saturday 21 September, the International Coastal CleanUp Day, with actions taking place in over 80 countries, on all inhabited continents.
This year, thanks to innovative partnerships with the United Nations and the Smurfs, the campaign reaches thousands of citizens of all ages. The success of #EUBeachCleanup relies on its combination of awareness-raising – with a powerful social media presence - and very concrete call to action: come and join us at your beach!
Every year, 8 million tons of plastic litter are dumped into the sea and beach clean-ups, will not alone solve this massive challenge. Prevention is key. That is why the EU has adopted a European Strategy for Plastics in a Circular Economy along with legislative measures to reduce the production and consumption of the 10 single-use plastic items most commonly found in marine litter.