A cycle of Business Roadshows organised by the EUROMED Invest project have recently taken place in Warsaw, Riga and Helsinki, bringing together over 100 participants from the host countries and the southern Mediterranean. The events welcomed local entrepreneurs eager to learn more about the untapped business and investment opportunities in the renewables and green technologies sectors in the Mediterranean region.
With low awareness in northern Europe about the opportunities offered by the Mediterranean region, the main objective of the roadshows was to demystify some of the stereotypes, while increasing exchanges between the two regions.
The three events had a similar schedule with an introduction to the business environment in the Mediterranean region and local representatives from Ministries and Chambers of Commerce presenting schemes available to support SME internationalisation in the area. The ANIMA Investment Network presented the green sector in the area, including maps and statistics of latest FDI trends.
A second panel focused on company cases, practical and cultural tips, as well as success stories of businesses from northern Europe doing business in the Mediterranean.
In all three events, the closing session was dedicated to a pitch from Southern Mediterranean companies showcasing their innovative green technologies and projects to European investors. The events were followed by informal B2B session.
The aim of the EUROMED Invest project is to boost private business and investment within the Euro-Mediterranean region to contribute to inclusive economic development. The project’s activities aim to empower Euro-Med business and investment networks to implement targeted strategies in support of SME development in specific sectors: agri-food, water and alternative energies, tourism, transport and logistics, cultural and creative industries.